What is a monogram? A monogram tells a story. It suggests who we are or want to be, puts forth our views on marriage, tradition, and individual identity not to mention the wonderful things it does for linens, stationery and silverware. A monogram consists of a person's initials — usually a variation on the first, middle, and last name—and much has been written about proper monogram etiquette. To help you get started, we've provided traditional guidelines to monogramming so you can make your own monogram tell a story about you.